As part of their centenary celebrations, we teamed up with service users at Andover’s disability charity Enham Trust to design t-shirts around the theme ‘freedom’, a subject inspired by the reaction to emerging from their extended lockdown due to the need to shield during the pandemic.
£4 from each sale goes towards supporting disabled people to live, work and enjoy life via Enham Trust (charity No. 211235).
The project has been powered by disabled people, with artists from Enham Trust designing the T-shirts. James Moore is the celebrity ambassador launching the T-shirts and was photographed by Ian Price who is a wheelchair user, enabling him to get a fresh perspective. A video about the project includes music by Enham resident Saskia Mackintosh and can be viewed on the Trust website, YouTube page and social channels.
Actor James Moore who plays Ryan Stocks in the long-running ITV soap Emmerdale and the first disabled winner of a National Television Award in 2019 and is a strong advocate for disability and its representation in the media. James said, “I’m really happy to be partnering with CDUK and Enham Trust on this project. I’m a strong disability advocate and appreciate everything Enham Trust are doing for disabled people. I’m also a vegan and an environmentalist and CDUK does great things with regards to that. Sounds like really amazing stuff.”
Enham Trust Income Generation Coordinator Kerrie Morley commented: “It’s been so exciting to be part of this fantastic project, powered by and benefiting the disabled people, Enham Trust supports, and enabling 94 people to rise out of homelessness, with a focus on ethical sustainability. Our designers were absolutely thrilled to hear that James Moore was modelling them. Thank you to everyone involved.”
The collaboration was initiated while CDUK was part of Aster Foundation’s social incubator, inc. Cam Kinsella, Aster Foundation Director said: “This is a fantastic project and CDUK’s work to tackle homelessness is very much at the heart of the Aster Foundation and Aster Groups vision of ‘everyone has a home.’ Our social incubator, inc. is part of our aim to better the lives of 40,000 people by 2030, and we can’t wait to see the results of this amazing partnership”.