Why
Through volunteering my time to help run the social enterprise Bambooka (selling Bamboo sunglasses and donating the profits to charity) I discovered the ethical fashion space which is aiming to be an alternative to what the bigger brands are doing. With the fashion industry being the second biggest contributor to modern-day slavery (Global Slavery Index 2018) it’s having a devastating effect on the lives of the people making our clothes. It’s also creating a toxic environment with the pollution from the factories leading to debilitating health issues for children and newborn babies in the communities that surround the factories. After learning this I started making changes with my personal fashion choices relying on buying second-hand but when looking to buy new from sustainable and ethical brands I found they were either too expensive or too niche for my taste which is what CDUK aims to solve.